Starbucks - The Aftermath

In my previous post, I commented about the state of intracorporate relationships at a favorite coffee place of mine. Davesbeer.com was visited by the customer feedback folks at Starbucks:

From: Customer Relations
To: The infamous Dave of DavesBeer.com (edited a bit)
Subject: Starbucks Coffee Company
Date: Tue, 28 Sep 2004

Dear Mr. Dave:
Thank you for contacting Starbucks Coffee Company. I was very disappointed to hear about your experience at our Ohio State University location.

Providing a comfortable, inviting atmosphere to enjoy our premium beverages is an essential component of the Starbucks coffee experience, so I am concerned about your feedback. In order to address your concerns, I shared your comments with the store manager and district manager.

As a customer service gesture and to invite you back into our stores I would like to send you a couple of beverage coupons. If you would reply to this e-mail with your mailing address I will drop the coupons in the mail. Thank you for giving me the opportunity to address your concerns. I hope you will give Starbucks another chance to serve you.

Sincerely,
Nikki
Customer Relations Representative

A couple beverage coupons. I was kind of hoping maybe a trip to Washington Corporate HQ to try to convince me they actually cared for their workers.

I guess they just didn't get it. I'm not an idealist; I will be accepting the freebies. It's still a sad situation.