My pet obsession is website traffic. Not here at Dave's Beer because this is a personal site for fun and unsubstantiated rambling. I appreciate my 12 daily readers but it's just a place to muck around. I just finished Malcolm Gladwell's The Tipping Point: How Little Things Can Make a Big Difference. It's essentially about social epidemics and what makes phenomena popular (or when phenomena "tip"). In the book is a great case study of Sesame Street and Blues Clues and why they're so popular with the kids. Pretty helpful when you're parenting a toddler (even though Frankie doesn't watch much tv). But, absent from the book was: what makes a website "tip" in terms of popularity as indicated by the traffic they get?
When you consider sites like Dooce (ca. 20K visitors/day), GroupHug (20K), Wonkette (50-60K/day) and Drudge (~12 million/day), etc. you can't help wonder how these sites got so popular. Dooce is great and written from the heart. I can understand its popularity. Grouphug is a creative venture; it's a confessional site and salacious. I can understand its popularity too. I actually asked the creator of Grouphug recently when it tipped. He wrote back and told me it took off on the second week! I'm not political enough to appreciate Wonkette and think it's basically a substrate for advertising but why the popularity? I believe Drudge tipped on the Monica Lewinsky scandal and ever since, he's been riding high. Drudge isn't just a site, it's an inside-the-beltway institution.
I'd like to see Malcolm Gladwell do another book on the tipping point for site traffic/popularity. I wrote him from his site Gladwell.com. We'll see if he bites.
tipping point site traffic marketing