About a year ago, I heard a story on NPR about airbag fraud (http://bit.ly/w1fzT). I've been fascinated by domain names for a long time and realized the obvious domain associated with this story had not yet been registered. I had a coupon for a registration at Godaddy.com and registered it for $1.99 plus tax. I fired up a cheesy blog with a handful of posts embedded with relevant keywords. Within about 4 weeks, an open search of the phrase "airbag fraud" gave AirbagFraud.com the top organic listing in Google and Yahoo! The site had a few Adsense thingies on there and net me a few pennies income. Realizing the phrase was too infrequently searched to have any significant traffic, I parked the domain at WhyPark.com and within a few weeks, it dropped below #100 on search engines. I sold the domain (for a buck) and it now sits in someone else's name, useless, still well below #100.
It was an interesting comparison: a barely informative site gave this site one of the most prominent places in the world regarding that expression/topic. In comparison parking the site with even worse content churned by WhyPark.com gave it zero authority; proof that parking a domain is useless.
The NPR story regained its top postion on Google. Definitely worth the $2.00 experiment to play around with search and parking.
Back to my regularly scheduled, boring narcissistic blog entries.