I know why I'm addicted. I'm a people person!
I can't help it, I love Starbucks. I like the local yeah, me too shop almost as much but I'm definitely hooked on Starbucks. I like the bold varieties of coffee served fresh and always piping hot. But, even though I'm kind of a scientist (or at least I used to be) and work mostly in solitary mode, I like Starbucks because no matter which franchise I visit, the people working seem ... happy. Is it a big cover-up? Are they beaten during their interviews to appear happy or they won't get the job?
Buy coffee from McDonald's or Tim Horton's and you'll receive coffee from someone you know despises their occupation. Buy from Starbucks and you'd think the "barristas" are all stinking rich and just working to pass time and talk to people. Whatever the reason, it works. At least on me. A daily stop for a short regular or decaf (you know the size short is not on the menu, it's for the in crowd) is part of my routine that is, unfortunately, the highlight of my 9-5.
I've always found occupations of any kind fascinating and Starbucks seems to have an enormously successful formula. I can't figure it out.